Why Wix Websites are Bad for Business
Let’s face it - everyone loves a freebie
Wix is a great little service offering easy to build free websites. I’ve seen loads of small businesses pour time and energy into building them. Now here’s the bad news – Wix Websites are bad for business.
Yeah sure, I hear you crying: “but it’s free… and I can’t afford one”. Well, if you can’t afford one at all (as in zero budget), you’re still better off without one. If you have a zero budget, just stick to simple and free marketing across Facebook, Twitter, Instagram, WhosWho etc., but for the love of all that’s pretty on the internet and actually works – leave the Wix stuff for social and personal sites.
Here’s the snag list:
Every time I see a Wix site for a small business I want to break down crying! You’re effectively showing the world that your company is small and struggling – this is hardly an invitation for them to do business with you. You would never go to a meeting with a client wearing a shirt with the words “I GOT THIS SHIRT FOR FREE BECAUSE I COULDN'T AFFORD ANOTHER ONE” printed on it.
Your business needs to show strength, organization, stability and professionalism – none of the things that a freebie website will offer you.
Everyone wants and needs to market and promote their business – it’s all about doing it well and as cost effectively as possible. The key is to still keep it clean and professional.
Registering your own domain is a great start (www.mybusiness.co.za) you can at the very least have your own myname@mybusiness.co.za email address and always add a website later. If you have a domain name – don’t forward it to a Wix site – that’s backwards, especially if you are paying someone to build it.
Wix is a great little service offering easy to build free websites. I’ve seen loads of small businesses pour time and energy into building them. Now here’s the bad news – Wix Websites are bad for business.
Yeah sure, I hear you crying: “but it’s free… and I can’t afford one”. Well, if you can’t afford one at all (as in zero budget), you’re still better off without one. If you have a zero budget, just stick to simple and free marketing across Facebook, Twitter, Instagram, WhosWho etc., but for the love of all that’s pretty on the internet and actually works – leave the Wix stuff for social and personal sites.
Here’s the snag list:
- Firstly, your website address will include the “wix” name in it e.g.: www.wix.yourcompany.com (called a sub domain) which looks cheap and clumsy on your stationary.
- Secondly, they brand your page by taking about 15% of the space on it to advertise themselves.
- Most importantly – you can’t really SEO (getting onto Google) a Wix site. It’s about as SEO un-friendly as you could possibly get!
Every time I see a Wix site for a small business I want to break down crying! You’re effectively showing the world that your company is small and struggling – this is hardly an invitation for them to do business with you. You would never go to a meeting with a client wearing a shirt with the words “I GOT THIS SHIRT FOR FREE BECAUSE I COULDN'T AFFORD ANOTHER ONE” printed on it.
Your business needs to show strength, organization, stability and professionalism – none of the things that a freebie website will offer you.
Everyone wants and needs to market and promote their business – it’s all about doing it well and as cost effectively as possible. The key is to still keep it clean and professional.
Registering your own domain is a great start (www.mybusiness.co.za) you can at the very least have your own myname@mybusiness.co.za email address and always add a website later. If you have a domain name – don’t forward it to a Wix site – that’s backwards, especially if you are paying someone to build it.
Written by: Craig Pedersen
Edited by: Christine Kleyn
Edited by: Christine Kleyn
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