Pokémon Go has become more popular than Facebook and Snapchat!
Nintendo's seemingly unstoppable mobile hit
has reached a new milestone.
iPhone users may be spending more time
playing Pokèmon Go than they do browsing Facebook, Snapchat, Twitter
or Instagram!
The numbers, from app analytics company
Sensor Tower, show that iPhone users spent more time using Pokèmon Go than
the leading social media apps. Players spent, on average, just over 33 minutes
playing the game, compared to 22 minutes on Facebook and 18 minutes on
Snapchat.
Those may sound like some pretty staggering
numbers, but there are few important caveats to these stats. First, Sensor
Tower only looked at usage on a single day: Monday, June 11, just days after Pokèmon
Go's official release.
Furthermore, the amount of time spent is
less remarkable — though still relatively high — when you compare Pokèmon
Go's usage to other popular mobile games. King's mega-hit Candy Crush, for
example, averages about 43 minutes a day, according to Sensor Tower, while Game of War players average close to two hours of gameplay a day.
And whether or not the app will be able to
maintain its current position is another question entirely. (Some of us are still
sceptical the game will amount to anything more than a fad.) Still, that
Nintendo's app was able to beat out the top social media apps so handily just
days after launch is a significant feat — one most app developers would
envy.
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