Here’s how your dog can become a social media expert

Have you always wanted your pooch to join the social media madness with you? But the only problem standing in the way of that is that dogs don’t know how to use a smartphone, computer or laptop! 
Well, your best friend no longer needs your help to establish their social media mark – welcome the Posting Tail.

The Posting Tail is a camera-equipped vest that you can put on your dog that will sense when it is happy based on the speed of its tail wag and then snap a picture and post it on Facebook! The camera sits on your dog’s back and allows you to see exactly what it sees when something makes your dog happy.

Developed by Pedigree and the ad agency Saatchi & Saatchi Madrid, the vest uses a Raspberry Pi computer board hooked to a sensor on the dog’s tail. The board even knows how to tell the difference between a normal wag and a happy wag; however, not all dogs want a sensor band wrapped around their tail.


The Posting Tail is Wi-Fi enabled and connects via 3G broadband, allowing your dog to post a sort-of selfie from almost anywhere. It can also use GPS data and pin a spot on a map to show where the picture was taken and give you an idea of where your dog’s favourite spots are.

There are quite a few dog harnesses designed to put cameras on dogs’ backs, but automatically posting your dog’s pictures to social media is a unique, novel feature.

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