Facebook is changing the News Feed – AGAIN

Facebook is once again tweaking its News Feed algorithm to help weed out posts you may not want to see.

The company said Monday that it is updating the News Feed based on feedback from user surveys. The changes will affect which updates will appear at the top of your News Feed.

Facebook has been surveying users about their News Feed content for quite some time now. In the survey they asked if they would prefer to make it easier to ignore viral posts and they asked tens of thousands of users to rate stories in their feeds daily.

The newest change will take those ratings into account.

So, in other words, the changes that are being made will change so that the posts you see first will be determined by the likelihood you’ll want to see a particular update, as well as how likely you are to engage with a post – via Liking, commenting or sharing.

As usual, you can still manually choose specific friends whose updates you want to see first.

It may sound like a small change, but it’s a significant one, particularly to publishers and other Page owners – some of whom could see declines in referral traffic. Facebook software engineers note that page owners should try to avoid asking users to take specific actions, like clicking, in posts to avoid negative changes to referral traffic.

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