Facebook now has more users on cellular devices than anywhere else!
There's a good reason why Facebook's mobile business is
bigger than ever.
The majority of Facebook's users now access the social
network exclusively on a mobile device, Facebook announced as part of its third
quarter earnings.
Of its 1.79 billion monthly active users, more than 1
billion are so-called "mobile only" users who only use Facebook on
mobile devices. And, by all accounts, it looks like that number is only going
to get bigger!
Facebook once again beat expectations and the
company shared a number of impressive stats about its still-climbing
engagement. The social network reported more than 1.18 billion daily active
users (1.09 of which are on mobile) and 1.79 billion monthly active users.
Still, the mobile-only statistic might be the most
significant. It means that the company has succeeded in becoming "mobile
first." What's more, that strategy has not only brought in huge numbers of
new users, it's making them more money than ever. The vast majority of the
company's ad revenue now comes from mobile ads as well.
In other words: Facebook's bet on mobile has paid off!
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