KFM’s new logo revealed
It’s the beginning of a new season and the beginning of a
new logo design for the KFM radio station, but does it work? I asked our
talented, resident graphic designer Juan Arenz what he thought of KFM’s new look:
The logo itself is very
current and they have added new colours to the design. The fact that they have
added new colour to the logo means they are trying to move forward with their
colour scheme, they have attempted to do something new with the existing red
they had in their old logo design. It seems that they have made a very bold
move, because I’m not aware of any other radio stations that have updated their
logo design. All in all it is very impressive design and it’s noticeable that a
fair amount of time was spent on it.
“Does it work and is
it the right look and feel for KFM as a radio station?”
The new KFM logo
design works in a way that it will attract new, potential listeners. I think
the aim of the new undated logo design is to target a younger, brighter, and
edgier audience, like KFM’s listeners, the logo design is vibrant and diverse.
“Will it work
being printed on anything from caps and water bottles to outdoor signage?”
The KFM radio stations
new logo design will not work, well it is possible, but it will be a difficult
task to print it on merchandise and signage. Each print of the new logo will
have to have a custom setup for colours and printing methods, in short, yes it
will work, but no, it will not be easy for them to print out.
“Does it work
overall?”
Yes, their new logo
does work overall, it is current, it’s trending, and the website seems to also
be revolving around the new look too. If their aim was to get attention for
their new logo they got it, if their aim was to be trending they achieved that
too.
All in all the decision to update the KFM logo design seems
to have caused a lot of attention for the radio station, not only that but it
has a great, modern look.
Written By: Christine Romans
Copy Writer at The Computer Guyz Cape Town
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