Facebook Business Pages get a Mobile Friendly Update

It’s pretty obvious that mobile devices are basically taking over; customers don’t just sit at their computers and search Google for websites, today more searches are done on mobile devices!

These days, it’s not enough for a business to just be online, it’s extremely important to also be mobile friendly and on social media. Keep in mind though that “likes” don’t always mean anything.

Facebook is a social media platform that understands how important mobile devices are, so they have been adding features to improve the quality of the mobile experience and help businesses on Facebook.

Call to Action Update
The new update includes a “Call to Action” button that stands out a lot more. On mobile devices, these buttons are now displayed directly under the page’s cover photo. This feature was announced earlier this year; the new updates allow you to choose from a variety of different messages, including: Shop Now, Sign Up, Book Now, Contact Us, Play Game, Use App or Watch Video. Facebook has promised to add other messages to the Call to Action feature!

Sections for Pages
This update allows businesses to add new sections to their pages. So, businesses now have the opportunity to feature information that is the most relevant to their company. Example: a “Services” tab can open a list of services with descriptions so customers can understand what a business does and what services they offer.

Update your Business Page
Obviously, none of these new features will work unless you update your business page. For those companies who already have a Call to Action feature, your buttons will move automatically. However, the new sections feature will have to be developed. Facebook is encouraging all businesses to update their pages to take full advantage of these cool, new features!

As more of us use our mobile devices, business owners must think of new marketing strategies in order to accommodate their target customers who would rather use their mobile devices.


Need help understanding these new Facebook updates? Or maybe you're interested in starting up a business page for your business. Contact The Computer Guyz in Cape Town and Centurion and we can provide you with a variety of IT services, from general IT support and network solutions to graphic design and copy writing. 

Comments

Popular Posts