Why small businesses still need SEO

Do you ever go a day without picking up your smartphone and using it to find a nearby business? We often find ourselves doing multiple local searches every day, in fact Google reported that:
- 50% of people that do local searches on a smartphone visit a shop or store no longer than a day later.
- 34% of tablet and desktop searchers will visit a business within a day of searching.
- 18% of people doing local searches on a smartphone will make a purchase soon after.

So we need to know how your business can take full advantage of the popular local-search trend, SEO is the answer! Russell Wallace who is the CEO of a small business online marketing company said “Local searchers are often looking for products and services that they need relatively quickly compared to nonlocal searchers, this means that your business must have not just a general online presence, but priority positioning in the local sphere.”  Not only that, but always remember that now that smartphones and tablets are a part of everyone’s daily life it’s so important that your website is properly formatted for them.

The report from Google also showed that one in three people would rather go and buy from the actual store than purchase it online; people prefer to get the products faster and generally always look for a better price.

You need customers, so in order for your valued customers to know what you offer, they first have to actually see your business in their search results! This is where the famous SEO comes in, it’s incredibly important because people don’t just do searches before they buy, they do it during the entire buying process:
1. Search to find inspiration for future purchases
2. Research on products and services
3. Make a purchase
4. Some even search after they've made a purchase

As a business owner is the smart choice to try lead the pack when it comes to SEO for local searches, it’s an important part of getting customers and assisting them a bit in making a decision to choose your business and buy your products.

At The Computer Guyz we pride ourselves on a broad range of services (IT support , maintenance, web design, hosting etc.) contact us in Cape Town or Centurion if you need any extra information or friendly advice. 

Written By: Christine Romans
CopyWriter at The Computer Guyz Cape Town